What Are Backlinks in SEO and How to Build Backlinks ?

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If you are a newbie blogger or a person who is going to start blogging soon, you always hear a term backlinks in the blogosphere. You hear or read someone mentioning how he/she got some great results from this backlink thing. In this post, I am going to explain to you – How can you get quality backlinks? How do backlinks work? What other types of backlinks are there? Why and how are backlinks important? How do you collect high-quality backlinks for SEO? What is a backlink and how do we create quality backlinks? What is a backlink building?  What is a backlink pyramid?

What are backlinks?

Backlinks are the links that point your domains from other domains by redirection links. The more backlinks you have for your domain the higher rank it gains in the search result.

So Let’s began…

Backlinks are also called external linking and outbound links. You can build backlinks using smart techniques and without spamming other sites. If you are is in a boring niche, getting quality backlinks can be challenging. Backlinks are two types – dofollow Backlinks(which search engine traverse through) and nofollow Backlinks which isn’t traversed by search engines. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.

Dofollow backlinks

Dofollow backlinks indicate not only link one page to another but transfer site’s quality metrics. Which means the more dofollow backlinks you can get, the more qualitative your domain will be.

Nofollow backlinks

Nofollow backlinks connect one website to another but transfer no authority.These backlinks can be seen in blog’s comment sections and forums.

Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Traffic from external backlinks are counted as referral traffic in Google analytics.

How do backlinks work?

Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.


How to create a backlink?

To get a high quality, relevant and relatively big quantity of backlinks with the highest value there are a great number of ways and methods –

1.Guest articles

Guest blogging is the most effective way to reach new audiences. By publishing articles on other popular websites, you’ll get your content in front of new readers and win more exposure. Guest blogging helps you leverage your relationships and expand your audience.

2.Broken-link building

Broken-link building method works perfectly to create one-way backlinks. The technique involves contacting a webmaster to report broken links on his/her website. So, to use the broken-link method, first find relevant websites in your niche that have resources pages.


Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.


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